Logo Design

This collection showcases logo design projects focused on creating clear, versatile, and meaningful brand identities. From refining existing marks to developing new visual systems, each project balances strong conceptual thinking with precise technical execution. My approach emphasizes clarity, scalability, and alignment with the client’s mission and audience.

Pinch Logo Redesign

Redesigned the main logo to improve symmetry and balance, refining the mass of the open and closed clothespin icons. Created clean, connected vector shapes for better scalability and visual consistency.

Updated the masthead to reflect the current journal title, rounded letterforms for a softer look, and aligned text for consistent height and positioning.

Center for Writing and Communication Logo Creation

Designed a new logo combining a quill stroke and sound wave to represent the intersection of writing and communication. Created a secondary logo using the official University emblem for versatility across applications.

Developed standardized headers and footers for use on official materials, applying various logo versions and University insignia to maintain a cohesive brand identity.